Short Professional Bio
Strength & Conditioning Coach since 2011 with 15 years of experience.
B.A. in Physical Education and M.A. in Training Science.
Experience with top Israeli youth academies: Maccabi Netanya, Maccabi Tel Aviv, Beitar Jerusalem.
Senior teams: Hapoel Marmorek, Hakoach Ramat Gan.
Worked professionally with AFEX and Athleteam.
My Story
My love for football started at a very young age.
As the years passed, I realized I wouldn’t become a professional player – but I discovered something just as powerful: my passion for training.
I’ve been training in the gym since the age of 15.
Two days after finishing my military service, I enrolled in a fitness instructor course. I knew this was my path.
After three years as a gym instructor, I entered the football world professionally and officially combined my two biggest passions: football and strength training.
At first, my goal was to coach at the highest senior level.
I partially achieved that in the National League, but after one season I realized something deeper:
My greatest impact is with young players.
I used to say:
“Don’t be the firefighter. Be the builder.”
At senior level, you often manage loads and prevent damage between matches.
But in youth development – you build.
You build the body.
You build habits.
You build a professional mindset.
Sleep. Nutrition. Time management. Discipline.
That’s where real careers are shaped.
What Drives Me as a Coach
I love seeing players grow through a process.
Not just getting stronger – but maturing.
Watching a kid turn into an athlete.
Watching a player understand what it truly means to live like a professional.
It’s about much more than what happens on the field.
What I Believe In
• Daily professionalism
• Long-term development
• Process over shortcuts
• Integration of fitness, lifestyle, and discipline
• Holistic athlete development
Being a professional is not something you do only on game day.
It’s a daily decision.
What Makes Me Different
✔ Real field experience with both youth and senior teams
✔ Deep understanding of long-term football development
✔ Advanced academic background in training science
✔ Systemic approach – beyond fitness alone
I don’t chase quick results.
I build foundations.
Why I’m Expanding to Online Coaching
Alongside my professional career, I’m also a father of three and a full-time physical education teacher.
At this stage of my life, online coaching allows me to:
• Maintain family balance
• Continue influencing athletes professionally
• Reach more players
• Deliver structured and consistent high-level coaching
I have a lot of knowledge to give – and the digital format allows me to deliver it in an organized, measurable, and effective way.
How I Use BodyPro
• Reach more athletes (starting with 10 and scaling over time)
• Streamline training processes
• Build structured, measurable programs
• Provide professional monitoring and data-based progress tracking
My goal: smart, efficient, and performance-driven athlete development.
My Motto
Being a professional is like brushing your teeth.
You do it every day — no matter what day it is.
Liron Rubin
